What Makes DealerHQ Different
An advisor built for the complexities of dealership decision-making.
Unmatched Data Power
CarGurus marketplace data powers the DealerHQ experience with insights no one else can deliver. No integration required to start—we already have the industry's richest automotive data at our fingertips.
Insights + Action = Impact
DealerHQ combines deep strategic analysis with agentic capabilities. It doesn't just recommend—it's designed to integrate with your systems to execute on pricing changes, merchandising updates, lead follow-ups, and wholesale decisions.
Two Powerful Modes
Most dealer tools work VIN-by-VIN. DealerHQ sees your entire store.
Storewide Intelligence
High-level insights and actions across your entire operation.
VIN-Level Intelligence
Precision guidance for individual vehicles.
Strategic Questions DealerHQ Handles
One GM-level advisor that understands tradeoffs across your entire operation.
"What's happening in our dealership today?"
High-level snapshot of inventory health, competitive position, and real-time market shifts—with the top actions that actually matter today, not a dashboard to interpret.
"Priority vehicles I need to act on?"
Ranked by urgency across aging risk, margin compression, conversion issues, and missed lead activity—each with a clear recommended action to execute with a click.
"What's changed in my market this week?"
Competitive pricing shifts, demand changes by segment, and new inventory from your comp set—surfaced before they cost you deals, not after.
"Why hasn't this Camry sold?"
Holistic VIN-level analysis weighing pricing, merchandising, market position, and lead quality—with the specific action needed.
"How's my turn looking this month?"
Turn rate, lead share, and days-to-sale benchmarked against your actual comp set—with the specific gaps costing you deals and the 2–3 changes that will move the number.
"What should I buy at auction tomorrow?"
Gaps in your current mix crossed with local demand signals, turn velocity by segment, and your 30-day margin targets—specific VINs to target and max bids to hold.
Why Dealerships Rely on DealerHQ
One strategic advisor that replaces guesswork, disconnected tools, and analysis paralysis.
Decisive Judgment, Not Data Overload
Powered by exclusive CarGurus marketplace data, DealerHQ cuts through noise to deliver clear, prioritized decisions. No more drowning in dashboards—just the actions that matter today.
From Insight to Action to Impact
DealerHQ delivers strategic counsel that drives measurable results. Start with AI-powered intelligence that tells you exactly what to do. Scale to automated execution that implements changes across your systems.
One Advisor Over All Your Tools
DealerHQ is designed to become the strategic brain across your DMS, IMS, CRM, and website—analyzing, optimizing, and executing as you integrate additional systems.
How DealerHQ Works
Strategic AI that integrates with your existing systems—no rip and replace.
1. Instant Access to CarGurus Data
DealerHQ starts with CarGurus marketplace data. Connect additional systems like DMS, IMS, and CRM for complete strategic visibility.
2. Continuous Strategic Analysis
DealerHQ evaluates inventory, market conditions, VDP performance, and competitive landscape—prioritizing what matters most to your profitability.
3. Ask Strategic Questions
Chat, text, or call for GM-level strategic guidance. Get clear, prioritized recommendations that weigh tradeoffs and explain reasoning.
4. From Insight to Impact
Act on recommendations to drive immediate results. As you integrate additional capabilities, enable approved automations. DealerHQ learns your preferences and refines its judgment over time.
Professional-Class AI You Can Trust
Built for GMs and Used Car Managers who need strategic judgment, not generic advice.
Domain-Specific Judgment
Trained specifically on dealership operations and automotive retail. Understands VIN-level economics, margin tradeoffs, and market timing—not generic business consulting.
Always Explains Reasoning
Every recommendation includes strategic rationale. You'll understand the tradeoffs considered and why this decision matters now.
You Stay in Control
DealerHQ provides strategic counsel and executes with your approval. Set decision thresholds and automation rules that match your management style.
Built by CarGurus
Backed by the industry leader in automotive marketplace intelligence and dealer technology.
Who It's For
Built for dealership leaders who want to optimize performance across their entire operation.
General Managers
One strategic advisor that understands your entire operation. Make faster, better decisions with unified GM-level judgment.
Used Car Managers
Stop fighting siloed tools. Get clear strategic guidance on pricing, stocking, and wholesale that weighs all the tradeoffs.
Multi-Rooftop Operators
Consistent strategic decision-making and best practices across all your locations.
For CarGurus Dealers
You're already in.
No setup. No integration. No waiting list.
Just log in with your CarGurus credentials.